via @ COUNTY FAIR PRODUCTIONS
The brand headed to Anguilla, the island that inspired its creation. Our narrative ‘Real Good People, Real Good Life’ sent us in search of ‘Real Good’ stories of island residents for our upcoming campaign. We cast 18 individuals to bring our story to life across web, catalog and advertising.
Scope of Work: Creative Production; Talent Curation & Casting
We carefully consider our environmental footprint throughout the production process, and work to minimize our footprint. Our efforts focus on:
Calculating and offsetting 100% our carbon footprint
Composting all organic waste & recycling
Vetting locations, vendors and partners for environmentally compatible practices, thereby amplifying our impact and normalising more conscious production processes