Mr. Banthoon Lamsam [Chairman of the Board and Chief Executive Officer, KASIKORNBANK PCL (KBank)], acting as a private citizen, has been granted unprecedented permission from the Thai government to tackle deforestation in Nan Province, Thailand via an initiative, Nan Sandbox.
Nan Sandbox and Mr. Lamsam are seeking donors in the U.S and Europe, particularly in the entertainment sector given the nature of the environmental issue.
Considering the significant market differences between Asia and the U.S/Europe, we were brought on to craft the brand positioning, voice, visual identity and related collateral. Pending success of the initiative, their proposed solution has global potential for implementation in highly deforested areas, particularly where farming is the primary culprit. This required a visual identity that could travel the world seamlessly.
Recognising Mr. Lamsam as a central, public figure, and the unorthodox infrastructure - we set out to bring these energies into the voice while connecting to its deeply organic identity. What resulted was a fluid yet elevated logo and icon that could unite black & white imagery of Mr. Lamsam and team with the greens and browns of the Nan headwater forest.
Scope of Work: Brand Positioning, Visual Identity Design & Development, Copywriting, Collateral Development
Nan Sandbox is an innovative public-private venture committed to ending deforestation in Nan province, Thailand. Driven by a unique partnership between the Thai government, villagers, local leaders, and private sector experts, we’re testing concepts designed to be expanded and replicated around the world.
Nan Sandbox envisions a future where the government recognizes people’s right to a robust livelihood in Nan Province, sustained by environmentally and economically supportive farming. Nan Sandbox will reclaim more than 550 thousand acres of the degraded forest area- that’s 18% of all forest reserves in Nan. Villagers will have legal rights to cultivate 28% of the deforested areas, with the understanding that 18% of it will be grown back into national forest. To ensure locals don’t revert to deforestation, Nan Sandbox will spread new agricultural knowledge and practices, and focus on crops that generate real and sustainable income for farmers.