Matte Projects was commissioned to direct and shoot our brand video leading up to Cienne’s official launch.
Scope of Work: Director Search, Creative Production
Deliberately discerning (practically poetic), Cienne is a ready-to-wear collection for women who value pieces that are both interesting and necessary. Expressively understated and boldly subtle, the collection finds balance in a dualistic approach.
Founded in 2014 by designers Nicole Heim and Chelsea Healy, Cienne is made in New York and with each new collection, builds upon a foundation of refined shapes, considered details, and artisanal materials designed to maintain relevance over time.
Cienne was the recipient of the runner-up prize in the 2018 CFDA + Lexus Fashion* Initiative, and was a semi-finalist in the 2018/19 International Woolmark Prize. The brand is worn by influential women and celebrities such as Gigi Hadid, Gwyneth Paltrow, Emma Watson, and Naomi Watts.