Amref Health Africa in the USA conceived and launched #AmrefArtBall, a premier contemporary African art and philanthropic event, embarking on a mission to impact the continent’s image, future and potential by leveraging the arts, entertainment, fashion and media industries to propel their fundraising efforts. Beginning early 2017, we came on to develop #AmrefArtBall, with the intent of building a longer term and broader platform beyond a one-night event.
Scope of Work: Brand strategy; Creation and execution of consistent brand vision, voice and creative across messaging, partnerships and events; Develop and execute brand partnerships; Event curation.
A few highlights:
+ Quadrupled social following with zero advertising
+ Garnered +2.75 mm organic potential social media impressions from tentpole events
+ 2017-2018 umbrella partnership with A/D/O - BMW MiniCooper
+ Creation of Amref’s first Africa Beats Concert
+ Creative production and lead-up programming for Amref’s 3rd annual ArtBall event
+ 2-week #AmrefArtBall auction exhibition at A/D/O
+ 4K+ people physically interacted with our events within a 12-month period
+ 40-person influencer dinner co-hosted by A/D/O
+ ‘My Body, My Life’ Soho House film screening during United Nations General Assembly
Amref Health Africa is the largest African-based and African-led health development NGO in the world. On the ground since 1957, with 97% of the staff of African-origin and with over 90% working within their communities, Amref Health Africa is an expert in the field of International Development. Working in 35 countries across the continent, Amref Health Africa focuses on the most critical health issues, working in the space of: HIV/AIDS, TB, malaria, water and sanitation, maternal and family health, clinical and surgical outreach and the training of hundreds of thousands of health workers. Amref Health Africa is the only NGO to receive both the prestigious Bill and Melinda Gates Award for Global Health and the Conrad N. Hilton Humanitarian Prize, among others. Headquartered in Nairobi, Kenya with offices across Europe and New York and Toronto.